First impressions count. If you have a manufacturing company, your first contact with anyone new will likely be on your website. That’s why it not only has to look great but also needs to work well – because if it doesn’t, those visitors will bounce before you know what happened. In fact, according to a study by Taylor & Francis, you only have 50 milliseconds to make an impression. 50 milliseconds. Let that sink in.
In this article, you will learn about why so many small businesses prefer to use WordPress as their content management system (CMS) as well as basic security policies you should take aboard your overall website management routine.
- Is WordPress Good For Small Business?
- WordPress Hosting Options Explained
- Web Security Basics For WordPress
WordPress For Manufacturers Rundown
So, what can a small business owner do to ensure a great online experience? WordPress.
WordPress is the world’s most popular content management system and website creation tool, and for good reason. It’s easy to use, for beginners and pros alike, and it’s highly scalable. That means that as your business grows, your website can grow, too—without having to move somewhere else. The beneficial features are many. Ranging from the ease of use to automated backup solutions. Let’s dive into all the benefits of building your website in WordPress.
Is WordPress Good for Manufacturers?
Keep reading for ten more reasons manufacturer owners love WordPress:
WordPress is Easy to Use
One of the best things about WordPress is that you can create a professional-looking website with zero coding or design experience. The intuitive interface makes it easy to add pages, posts, images, and other features quickly and with little effort.
WordPress is Open Source
WordPress is open-source, which means that anyone can download it and modify it in any way they like. It also means that countless developers are constantly inspecting it, modifying it, and enhancing it—creating a better product for everyone.
WordPress is Browser-Based
That means that you don’t have to download anything or have any special software to access your website – you can log in from any computer, anywhere.
WordPress is a Self-Sufficient System
You can create a new page, add images, format text, create galleries, and more right within WordPress, without any 3rd party software.
WordPress is SEO-Friendly
WordPress makes SEO easy, right out of the box. Built-in features like permalinks, title tags and headlines, alt tags for images, and quick site speed are all loved by search engines. Best of all? WordPress makes content creation easy—nothing is better for SEO than publishing lots of high-quality, useful information.
You’re Your Own Administrator
With WordPress, you have control of every aspect of your site on your own. Of course, you can hire someone to manage your site for you – but the simple backend administrator interface is intuitive and easy to use without any help.
There is a Wide Variety of Themes
If you want to stand out from the crowd, you can’t have the same cookie-cutter website as everyone else. And when it comes to WordPress, you won’t. The look and feel of your website can be totally customized, creating a unique experience for all of your visitors. The WordPress.org theme directory offers thousands of free themes, and if you don’t find any you like there, countless third-party options are out there as well. With easy drag-and-drop functionality, lots of amazing themes, and pre-built pages and content to help get you started, it couldn’t be simpler. No matter what you go with, you can rest assured that it will be beautifully designed and will integrate well with your website.
Easy Blog Creation
Many small business owners start a website with the intention of creating a blog—and WordPress couldn’t make it easier. In fact, it’s sort of what they’re known for. Originally started as a blogging platform, WordPress still has built-in blogging capabilities. Setting up RSS subscriptions, commenting capabilities, and auto-posting to other sites is simple, and adding content is a breeze.
Hundreds of Plugin Options
While themes can change the look of your site, plugins can change the functionality—and they’re just as easy to use. Plugins can quickly change the look and feel of your site by adding features such as a scheduling tool, online chat, video gallery, or shopping cart. If you can think of functionality you want, guaranteed, there is a plugin that does it. Having a WP backup plugin can save you hours and plenty of grief for people who aren’t great about remembering to back up their websites.
It’s Reasonably Priced
Did we mention that WordPress is totally free? You can download it for free, install it for free, and update it for free. The only thing you need to pay for is your domain name and hosting service!
So by now, you should be convinced, or at least full to the brim with reasons, why WordPress is a good choice for hosting your small business website.
WordPress Hosting Options Explained
Once you’ve designed your website, the hosting requirement is just as critical but seriously overlooked by many who are new or unfamiliar. There are many elements that go into making a successful website and this one is key. So let’s look at the possible benefits of a WordPress website hosted on WordPress Hosting and what you need to anticipate when choosing the right package.
A website absolutely has to be hosted somewhere. It is possible to build your own computer server at home, but they require such fast processing speeds and disk space that it is not necessarily practical to do this on your own. That’s why it is necessary to rent high-end server space from a hosting service. There are four basic hosting options that are available to you:
- Shared Hosting: This is the intro model that is probably best for beginners or those who have a bare bones website without a lot of fancy bells and whistles. On a shared server, the hosting company uses one computer to act as the server for multiple websites. This reduces cost dramatically and allows you to do just about anything you would need for basic operations; including email, in most cases. But if you’re looking for something you can fine-tune to your needs, you will be more in the market for the VPS systems.
- WordPress Hosting: Similar to Shared Hosting, WordPress Hosting is a single server which is optimized specifically for WordPress. This server hosts other websites as well, but there aren’t as many configuration issues as only WordPress websites are hosted on this plan. It provides incredible speed and performance for all website.
- VPS Hosting: The next step up is a virtual private server (VPS) Hosting. Similar to the other types of hosting, one server is used to host multiple sites. However, this server is divided into different segments so that each website has its own allotment of disk space and memory. This prevents one website on the server from affecting the other sites. This is a good “middle of the road” choice for websites that are growing at a steady rate, but are still not quite ready to take the next step.
Tacktical Marketing is a full-service marketing automation agency that helps manufacturing and professional service firms win more business. Recognized as Midwest’s leader in advanced digital marketing automation strategies; Tacktical Marketing provides the tools, resources, education, guidance, and expertise to help you close more deals. We implement technological tools such as Ontraport, SEMRush, WordStream, Google, AdRoll, YEXT, Social Platforms, Digital Advertising, and more.
The beauty of digital marketing stems from the ability to reach anyone and everyone with the use of good SEO strategies, keywords, marketing tools, and great content. Unfortunately, we understand the hardships of manufacturing companies being able to produce great and engaging content. Let’s be honest, a small percentage of those using social medias want to spend their time studying and watching manufacturing equipment, robotics, plastic injection molding machines, and rubber recycling equipment process material to form a molded or fabricated part that will go on the outside or inside of an RV or vehicle. However, at Tacktical Marketing, we believe this not to be true. We believe that one can make any piece of content engaging with the right point of view and lead in to what is about to be presented.
If you aren’t looking to automate your marketing and would rather just get your toes wet with some smaller types of marketing efforts, Tacktical Marketing can produce excellent videography and photography that isn’t just informative but engaging to your core audience. Tacktical Marketing would like to invite you to connect with our digital marketing team to help your manufacturing brand win the social game today.