Tacktical Marketing | Full Service Marketing Agency | Manufacturing and Professional Services | Website Building Advertising Management | Google PPC, Bing, Facebook | WordStream Keyword Planning & Optimization | SEMRush - Website Mapping | URL structure | Automation (Ontraport) | Consulting | Banners / Graphics / Signs Wraps / Decals / Stickers Embroidery | Logo

Search Engine Optimization (SEO)

What we do

Keyword Strategy & Analysis

The root of SEO stems from your core manufacturing keywords. This drives everything from your website URL paths and search ranking to the quality and efficiency of your digital advertising.

Mobile Optimization

With more than 60% of all online searches coming from mobile phones, we start with a mobile-first mentality when building and enhancing manufacturing websites.

Data-Driven Tactics

Your digital presence is only as good as the market you reach. Using Google Analytics in combination with a few other data analyzing platforms Tacktical Marketing is constantly adjusting to the market trends to make sure your content is always relevant.

Enhanced Search Listings

Search Listings (such as Google, Yahoo, and Bing) are the key to increased traffic, leads, and reviews. Tacktical Marketing establishes a consistent brand identity across all listing and web platforms.

SEO is a culmination of several small marketing efforts that all combine to form a unique quality score for how your website ranks in comparison to other websites in a similar field of focus or industry.  If you are struggling to find your website at the top of searches or if you simply just do not know where to begin with your SEO marketing strategies; below is a great video describing SEO 101 basics to help get you started.  We invite you to connect with Tacktical Marketing and let's have a conversation to get your SEO needs and wants accomplished to your websites maximum potential.

For a full overview of what SEO (Search Engine Optimization) is; check out this video from SEMRush expert Jason Barnard:

SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.
Jason Barnard

Start Your SEO Winning Habits Today!

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Keyword Strategy & Analysis

The root of SEO stems from your core manufacturing keywords. This drives everything from your website URL paths and search ranking to the quality and efficiency of your digital advertising.

Mobile Optimization

With more than 60% of all online searches coming from mobile phones, we start with a mobile-first mentality when building and enhancing manufacturing websites.

Data-Driven Tactics

Your digital presence is only as good as the market you reach. Using Google Analytics in combination with a few other data analyzing platforms Tacktical Marketing is constantly adjusting to the market trends to make sure your content is always relevant.

Enhanced Search Listings

Search Listings (such as Google, Yahoo, and Bing) are the key to increased traffic, leads, and reviews. Tacktical Marketing establishes a consistent brand identity across all listing and web platforms.

Start Your SEO Winning Habits Today!

Name*
What kind of work do you need help with?*
Ideal Start Date
This field is for validation purposes and should be left unchanged.

SEO is a culmination of several small marketing efforts that all combine to form a unique quality score for how your website ranks in comparison to other websites in a similar field of focus or industry.  If you are struggling to find your website at the top of searches or if you simply just do not know where to begin with your SEO marketing strategies; below is a great video describing SEO 101 basics to help get you started.  We invite you to connect with Tacktical Marketing and let's have a conversation to get your SEO needs and wants accomplished to your websites maximum potential.

For a full overview of what SEO (Search Engine Optimization) is; check out this video from SEMRush expert Jason Barnard:

SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.
Jason Barnard

Keywords Role Vital To SEO

Keywords are important as they are the connection between what users are searching for and the content you (the manufacturer) are providing to fill that need.  Your ultimate goal towards ranking on search engines is to drive organic traffic to your manufacturing website from the search engine result pages (SERPs), and the keywords you choose to target (in other words, the keywords you choose to include in your online content) will determine what kind of traffic you get.  If you own a golf club manufacturing shop, for example, you might want to rank for "new clubs" - but if you're not careful, you might end up attracting traffic that is interested in finding a new place to dance after dark.

Keywords are as much about your audience as they are about your manufacturing content, because you might describe what your services and offerings are in a slightly different way than some people ask for it.  Thus, to develop content that ranks well organically and drives visitors to your site, we need to understand the needs of those visitors - the language they use and the type of content they seek.  You can certainly achieve this by talking to your customers or checking forums and community groups.  However, at Tacktical Marketing, we prefer to use sophisticated keyword research tools to really dive deep into the understanding and metrics of your core manufacturing keywords.

Are you familiar with Long-Tail Keywords?

Keywords can be broad, or they can be consistent of more specific combination of several terms - these are often called "long-tail keywords."  So why wouldn't we use more specific keywords (or long-tail keywords)?  Typically, the more specific you are with your keywords you'll find less search volume associated.  Meaning, you want to find the perfect combination of broad and long-tail keywords to optimize your search listing ranking compared to the amount of users searching for those terms.  If you get too broad, the competition could be pretty fierce.  However, if you get to specific, there might not be any search volume - aka no one is searching for your specific keyword.  

Notice how North Face has positioned their keywords.  Granted, they have been around for quite some time, but they have expanded upon the use of the keyword: "Jacket" and created long-tail keywords such as: "Jackets For Men" and "Women's Winter Coats". The search volume is based on monthly averages.  Meaning that the previous 2 examples are getting roughly 110,000 to 135,000 searches a month.   The ultimate goal is to utilize keywords that will get high search volume while still being specific enough that it captivates your viewing audience when they reach your website.  

tacktical marketing | digital advertising | search engine optimization (SEO) | the importance of keywords

Keyword Etiquette

It's no good just throwing keywords on your page.  Some call this: "Keyword Stuffing" when you overload pages with keywords just to try and rank for those specific keywords.  Creating compelling content is about providing value to the user, not just for our friends at Google to read the page with their web crawlers.  Additionally, keywords go beyond just writing words on a page, you'll want to make sure you describe all content and media files on the backend of the website as well.  Don't worry, Tacktical Marketing has you covered and is here to help.

Don't think. Just click.

If you've been on the fence, there has never been a better time to start.

Simple Startup

It couldn't be easier to get things up and running for your manufacturing marketing efforts. Tacktical Marketing will not only walk you through the entire process, we will also set it up, build it out, and strategically implement your marketing efforts for your manufacturing organization and professional service firms.

Repeat Business

We want to earn your ongoing support.  Tacktical Marketing will provide a detailed strategic plan that can be implemented from start to finish.  Even if you choose another marketing agency, they will have the blueprint for success.  

trusted relationships

Don't just take our word for it, see for yourselves. View all of our previous manufacturing and professional service firm projects.
View Projects

Mobile-First Initiatives

Tacktical Marketing takes a mobile-first approach when designing, building, and optimizing a digital presence for manufacturing and professional service firms.

Enhanced user experiences with desktop and mobile SEO.

Data-Driven Tactics

Take the guesswork out of your marketing. At Tacktical Marketing we understand that numbers and data don't lie. This is exactly why we take a data-driven marketing approach to enhance your marketing efforts across the board.

Using Data Analysis To Drive Traffic Is Never A Bad Idea.

Tacktical Marketing | Full Service Marketing Agency | Construction | Transportation | Telecommunication Industries | Industrial | Industry | Website Building Advertising Management | Google PPC, Bing, Facebook | WordStream Keyword Planning & Optimization | SEMRush - Website Mapping | URL structure | Automation (Ontraport) | Consulting | Banners / Graphics / Signs Wraps / Decals / Stickers Embroidery | Google My Business | Yext Listing Services

YEXT POWER LISTINGS


Unlock Enhanced Search Listing Capabilities

Tacktical Marketing | Full-Service Marketing Agency | Manufacturing and Professional Service Firms | Digital Advertising SEM | Yext Business Power Listings Image

Consumers ask you questions every day.  Is your website giving them wrong answers?


Now, more than ever, people rely on you for accurate, up-to-date information.  Yext's platform ensures your websites content and information is consistent across hundreds of search listings.

Tacktical Marketing | Full Service Marketing Agency | Construction | Transportation | Telecommunication Industries | Industrial | Industry | Website Building Advertising Management | Google PPC, Bing, Facebook | WordStream Keyword Planning & Optimization | SEMRush - Website Mapping | URL structure | Automation (Ontraport) | Consulting | Banners / Graphics / Signs Wraps / Decals / Stickers Embroidery | Google My Business | Yext Listing Services

YEXT POWER LISTINGS


Unlock Enhanced Search Listing Capabilities

Consumers ask you questions every day.  Is your website giving them wrong answers?


Now, more than ever, people rely on you for accurate, up-to-date information.  Yext's platform ensures your websites content and information is consistent across hundreds of search listings.

Tacktical Marketing | Full-Service Marketing Agency | Manufacturing and Professional Service Firms | Digital Advertising SEM | Yext Business Power Listings Image