Tacktical Marketing helps manufacturing, technology, and professional service firms win more business. Recognized as Southern Michigan's leader in advanced digital marketing automation strategies; Tacktical Marketing provides the tools, resources, education, guidance and expertise all across the world to help our clients close more deals. We implement technological tools such as Ontraport, SEMRush, WordStream, Google, AdRoll, YEXT, Social Platforms, Digital Advertising, and more.
Digital Marketing Services
SEO is short for the phrase 'Search Engine Optimization'. Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. No business should be without Search Engine Optimization (SEO) strategies. Your SEO is the very essence for web presence. Stay relevant and consistent with our advanced SEO strategies.
Digital Advertising, sometimes called 'Search Engine Marketing' ('SEM' for short), can be extremely expensive if you have not properly established your company's core keywords and/or competitors. Starting from a foundational level and working towards digital advertising that, not only attracts visits, ultimately captures leads and sales. We will strategize and implement advertising tactics that work for you and optimizes the user experience efficiently and cost effectively.
Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier. Through automation, manufacturers and professional service firms can now grow their marketing efforts with little or no marketing overhead. Understanding the owners of most manufacturers and professional service firms are usually the ones in charge of generating sales lead efforts, with the use of marketing automation manufacturers and professional service firms can now focus on what matters most: managing their system processes, quality control, research & development, and team management.
SEO -vs- SEM and why does it matter?
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. However, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search. Put another way: Google’s search results are divided into two main categories: the organic search results and the paid search results. So which one is better: SEO or SEM?
The answer to the previous question all depends on your manufacturing marketing needs. On the surface, it seems like a simple question and a no brainer. Why pay money when I can get free organic results? However, it's not that simple. Search listings, and more specifically Google Search, have intricate algorithms for determining whose content appears at the top of search results. Sometimes, simply organizing your website with proper SEO practices isn't enough to break the barrier into a competive manufacturing industry. On the other hand, simply paying for search results could be a waste of money if your website isn't optimized for the user experience on your website. So where do you start? Start with Tacktical Marketing. Tacktical Marketing will sit down with your manufacturing team and discuss your organizations wants, needs and pain points to strategically develop a plan of action for your manufacturing marketing efforts. Typically, manufacturers that are new to the digital realm, we will start off with a strong Search Engine Optimization (SEO) plan. Manufacturers who already have a strong optimized website, we will focus on Search Engine Marketing (SEM) - aka digital advertising. Additionally, there are manufacturers who simply need to be implementing digital advertising while restructuring their website SEO. It is crucial that your organization connects with Tacktical Marketing before taking steps into SEO or SEM.