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Digital Marketing for Manufacturers

Tacktical Marketing is Midwest's leading Digital Marketing Agency for manufacturing, technology and professional service firms.  Yet, Digital Marketing is a term that is loosely thrown around these days. The term 'Digital Marketing' can have several different types of meaning.  At Tacktical Marketing, we define the term 'Digital Marketing' as the use of internet, mobile devices, email, social media, search engines, search/display/social advertising, and other channels to reach consumers.  Whether your company is B2B or B2C, Digital Marketing does not differentiate from its core goal and focus of reaching a target audience.  In the manufacturing industry, we primarily focus our efforts on B2B marketing.  However, some manufacturers have taken advantage of the ease of access to market directly to the end consumer.  Of course, treading carefully to not disrupt their connections with their onboarded dealers, should they have those connections.  

Tacktical Marketing | Full-Service Digital Marketing Agency | Manufacturers & Professional Service Firms | Digital Marketing| Featured Marketing Projects | Look Trailers Optimized Platform Image

As you think about digital marketing and how it can be implemented with your manufacturing or professional service firm, you need to be aware that digital marketing does not only revolve around your website.  In fact, digital marketing is a culmination of a wide range of digital products and platforms.  There are a lot of moving parts with digital marketing that are constantly evolving to adhere to best Google SEO Standard guidelines. 

What Makes For Great Digital Advertising?

Think about a watch.  That's right, a simple clock that fits around your wrist.  On the surface it seems pretty simple.  You have revolving hands that go around in a clockwise motion with 12 numbers printed on the face of the watch.  What we don't see is what's inside that watch that gives the watch its precision timing and unique intricacies.  There are several minute and really precise mechanical operations that work together to form a great watch.  The same goes for digital marketing.  A website is just one moving part of the whole mechanical operation of digital marketing.  In other words, the more pulley's you involve, the easier it is to lift those heavy objects.  By streamlining connections with your website, mobile devices, email platforms, social media accounts, search engines, and advertising platforms, to name a few; you give your manufacturing business a greater chance to win more business.

Digital Marketing

Tacktical Marketing is Midwest's leading Digital Marketing Agency for manufacturing, technology and professional service firms.  Yet, Digital Marketing is a term that is loosely thrown around these days. The term 'Digital Marketing' can have several different types of meaning.  At Tacktical Marketing, we define the term 'Digital Marketing' as the use of internet, mobile devices, email, social media, search engines, search/display/social advertising, and other channels to reach consumers.  Whether your company is B2B or B2C, Digital Marketing does not differentiate from its core goal and focus of reaching a target audience.  In the manufacturing industry, we primarily focus our efforts on B2B marketing.  However, some manufacturers have taken advantage of the ease of access to market directly to the end consumer.  Of course, treading carefully to not disrupt their connections with their onboarded dealers, should they have those connections.  

Tacktical Marketing | Full-Service Digital Marketing Agency | Manufacturers & Professional Service Firms | Digital Marketing| Featured Marketing Projects | Look Trailers Optimized Platform Image

As you think about digital marketing and how it can be implemented with your manufacturing or professional service firm, you need to be aware that digital marketing does not only revolve around your website.  In fact, digital marketing is a culmination of a wide range of digital products and platforms.  There are a lot of moving parts with digital marketing that are constantly evolving to adhere to best Google SEO Standard guidelines. 

What Makes For Great Digital Marketing?

Think about a watch.  That's right, a simple clock that fits around your wrist.  On the surface it seems pretty simple.  You have revolving hands that go around in a clockwise motion with 12 numbers printed on the face of the watch.  What we don't see is what's inside that watch that gives the watch its precision timing and unique intricacies.  There are several minute and really precise mechanical operations that work together to form a great watch.  The same goes for digital marketing.  A website is just one moving part of the whole mechanical operation of digital marketing.  In other words, the more pulley's you involve, the easier it is to lift those heavy objects.  By streamlining connections with your website, mobile devices, email platforms, social media accounts, search engines, and advertising platforms, to name a few; you give your manufacturing business a greater chance to win more business.

Content Drives Engagement


One thing we haven't touched on much is content.  At Tacktical Marketing, we understand that creating engaging content with manufacturing and professional service firms can be rather, bland, to say the least.  Don't be discouraged though.  With the help and improvement of technology, your manufacturing company can be a content driving machine in no time.  Especially with the help of Marketing Automation (view our marketing automation services here). 

One common misconception about content is that you can only use it once.  Sort of a 'set and forget it' mentality.  This just isn't true.   Don't be afraid to repurpose content, not just once or twice, to the tune of every day if possible.  Get your content out there.  There are 7.75 billion people on this planet you're not going to reach them by posting your content once. Just make sure your content is SEO optimized before you start going crazy with your repost.  Nothing worse than finding out that your digital marketing content has several spelling errors; or even worse, a broken link. 

Need Content Ideas?

Tacktical Marketing | Full-Service Marketing Agency | Manufacturing and Professional Service Firms | Home Page | SEMRUSH Certified Logo Badge

At Tacktical Marketing, we have access to some really expensive marketing tools.  Tools that we use on a daily basis.  Tools like SEMRUSH that can generate hundreds of content ideas at any moment in time.  Based on your keywords, your competitors, and what users are currently searching for on Google.  SEMRUSH can formulate a sizable collection of content ideas for your manufacturing company.  Not to mention, SEMRUSH will recommend the content that should be implemented first to help your manufacturing search visibility rank higher and more efficiently.

Need Content Ideas?

Tacktical Marketing | Full-Service Marketing Agency | Manufacturing and Professional Service Firms | Home Page | SEMRUSH Certified Logo Badge

At Tacktical Marketing, we have access to some really expensive marketing tools.  Tools that we use on a daily basis.  Tools like SEMRUSH that can generate hundreds of content ideas at any moment in time.  Based on your keywords, your competitors, and what users are currently searching for on Google.  SEMRUSH can formulate a sizable collection of content ideas for your manufacturing company.  Not to mention, SEMRUSH will recommend the content that should be implemented first to help your manufacturing search visibility rank higher and more efficiently.

Content Drives Engagement


One thing we haven't touched on much is content.  At Tacktical Marketing, we understand that creating engaging content with manufacturing and professional service firms can be rather, bland, to say the least.  Don't be discouraged though.  With the help and improvement of technology, your manufacturing company can be a content driving machine in no time.  Especially with the help of Marketing Automation (view our marketing automation services here). 

One common misconception about content is that you can only use it once.  Sort of a 'set and forget it' mentality.  This just isn't true.   Don't be afraid to repurpose content, not just once or twice, to the tune of every day if possible.  Get your content out there.  There are 7.75 billion people on this planet you're not going to reach them by posting your content once. Just make sure your content is SEO optimized before you start going crazy with your repost.  Nothing worse than finding out that your digital marketing content has several spelling errors; or even worse, a broken link. 

Data-Driven Advertising

Once your ads have been created, it's important to understand that on-going monthly management, analysis and adjustments are important for the success of your advertising campaign.  We highly encourage all of our clients to establish a monthly retainer for Tacktical Marketing to continue to adjust, analyze and report on the performance of your manufacturing and professional service ads.
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Weekly and Monthly Reporting

Data-Driven results that drive ad direction and updates

Ad Updates and Adjustments

We maintain the success of your ads

Google Analytics

Connecting to Google Analytics we can see what aspects of your ads drive the bulk of your leads

A/B Testing

We test multiple ads and data sets to optimize your ads to their greatest potential

Real-time alerts

Live updates of your ad placements

Detailed metrics

Helpful reports keep things visible for your team

We've been using Tacktical Marketing for our advertising efforts over the past 3 years and couldn't be more pleased with the results. Since working with Tacktical Marketing, we have seen an 1800% increase in overall sales.

Aaron Richie

-TZ LIFESTYLE-

Tacktical Marketing | Full-Service Digital Marketing Agency | Manufacturers & Professional Service Firms | Digital Marketing| Featured Marketing Projects | TZ LIFESTYLE Image
Tacktical Marketing | Full-Service Digital Marketing Agency | Manufacturers & Professional Service Firms | Digital Marketing| Featured Marketing Projects | TZ LIFESTYLE Image

We've been using Tacktical Marketing for our advertising efforts over the past 3 years and couldn't be more pleased with the results. Since working with Tacktical Marketing, we have seen an 1800% increase in overall sales.

Aaron Richie

-TZ LIFESTYLE-

Digital Advertising for Manufacturing and Professional Service Firms

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